AI

The Need to Understand, Measure and Deploy Relationship Profitability

The Need to Understand, Measure and Deploy Relationship Profitability

A free white paper and road map to understanding and deploying relationship profitability

Firefly: How Data-Driven Personas Made The Difference

Firefly: How Data-Driven Personas Made The Difference

Mining data analytics and segmentation insights beyond the MCIF. Refocusing around key strategic initiatives, data analytics & targeting.

Blueshore CIO Fred Cook On Using Analytics To Shape Growth

Blueshore CIO Fred Cook On Using Analytics To Shape Growth

Hear from Fred Cook, CIO of Blueshore Financial, about how Strum turns data analytics into strategy.

Three Tactics to Best Utilize Data and Behavioral Analytics

Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.