News
Two more Credit Unions Advance to a Next ...

$1 billion, Chicago-based Great Lakes Credit Union, and $750 million, Saginaw-based Team One Federal CU, have joined Strum Platform.

Ben Stangland
5 Success Factors for Digital Transformation

Only 35% of companies have achieved their digital transformation objectives. Banks and credit unions specifically are further behind on their own transformation even with the push shift to digital spurned by COVID. Companies that succeeded in executing their digital transformation objectives had an increase of 21% EBIT. In this blog, we will discuss five factors that are essential for a successful digital transformation.

5 Success Factors for Digital Transformation
News
Why Florida’s Pen Air FCU tackled their legacy ...

Many financial marketers are stuck using decades old, time-delayed manual processes that slow onboarding, engagement and cross-selling for weeks. It’s stifling retention, limiting profitability, and eating up valuable marketing and IT time. But Florida’s $2.3 billion Pen Air Federal Credit Union has leaned into cloud-based data analytics innovation to advance their member experience marketing program.

Why Florida’s Pen Air FCU tackled their legacy member marketing MCIF challenges, to advance to a leading-edge cloud-based data analytics marketing technology.
Mark Weber
Time to move past legacy MCIF’s to advanced ...

For over 35 years, the MCIF has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new relationships and reporting. But that historical legacy model is changing fast in the current digital transformation revolution.

Time to move past legacy MCIF’s to advanced cloud-marketing analytics technology
Lee Allen
Strum Platform™ launches Clackamas FCU on to ...

$600 million Clackamas FCU, based in Milwaukie, Oregon, has become its latest client to implement cloud-based marketing analytics and business intelligence solution Strum Platform.

AI

The Need to Understand, Measure and Deploy Relationship Profitability

The Need to Understand, Measure and Deploy Relationship Profitability

A free white paper and road map to understanding and deploying relationship profitability

Firefly: How Data-Driven Personas Made The Difference

Firefly: How Data-Driven Personas Made The Difference

Mining data analytics and segmentation insights beyond the MCIF. Refocusing around key strategic initiatives, data analytics & targeting.

Blueshore CIO Fred Cook On Using Analytics To Shape Growth

Blueshore CIO Fred Cook On Using Analytics To Shape Growth

Hear from Fred Cook, CIO of Blueshore Financial, about how Strum turns data analytics into strategy.

Three Tactics to Best Utilize Data and Behavioral Analytics

Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.