Home
Products
Customer Data Platform
Lifestyle Segmentation
Onboarding Tools
Cross-Selling Tools
Plans
Consulting
About
Our Story
Partners
Contact
Blog
Log In

Strum Platform

Home
Products
Customer Data Platform
Lifestyle Segmentation
Onboarding Tools
Cross-Selling Tools
Plans
Consulting
About
Our Story
Partners
Contact
Blog
Log In
  • About
  • Our Story
  • Partners
  • Contact
  • Blog
Featured
Jack Henry Conference_LinkedIn Image.png
Love to meet you at the Jack Henry Connect 2022 conference Aug. 29th – Sept. 1!
Read More →
THE TRUTH ABOUT MEASURING EMAIL MARKETING SUCCESS: PROFIT AND ROI VS. CLICK AND OPENS
THE TRUTH ABOUT MEASURING EMAIL MARKETING SUCCESS: PROFIT AND ROI VS. CLICK AND OPENS
Read More →
Two more Credit Unions Advance to a Next Generation Cloud-Based Financial Analytics Marketing Technology Platform

$1 billion, Chicago-based Great Lakes Credit Union, and $750 million, Saginaw-based Team One Federal CU, have joined Strum Platform.

Read More →
5 Success Factors for Digital Transformation
5 Success Factors for Digital Transformation

Only 35% of companies have achieved their digital transformation objectives. Banks and credit unions specifically are further behind on their own transformation even with the push shift to digital spurned by COVID. Companies that succeeded in executing their digital transformation objectives had an increase of 21% EBIT. In this blog, we will discuss five factors that are essential for a successful digital transformation.

Read More →
Why Florida’s Pen Air FCU tackled their legacy member marketing MCIF challenges, to advance to a leading-edge cloud-based data analytics marketing technology.
Why Florida’s Pen Air FCU tackled their legacy member marketing MCIF challenges, to advance to a leading-edge cloud-based data analytics marketing technology.

Many financial marketers are stuck using decades old, time-delayed manual processes that slow onboarding, engagement and cross-selling for weeks. It’s stifling retention, limiting profitability, and eating up valuable marketing and IT time. But Florida’s $2.3 billion Pen Air Federal Credit Union has leaned into cloud-based data analytics innovation to advance their member experience marketing program.

Read More →
Time to move past legacy MCIF’s to advanced cloud-marketing analytics technology
Time to move past legacy MCIF’s to advanced cloud-marketing analytics technology

For over 35 years, the MCIF has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new relationships and reporting. But that historical legacy model is changing fast in the current digital transformation revolution.

Read More →
Strum Platform™ launches Clackamas FCU on to their Next Gen Member Data Analytics Marketing Platform

$600 million Clackamas FCU, based in Milwaukie, Oregon, has become its latest client to implement cloud-based marketing analytics and business intelligence solution Strum Platform.

Read More →
The Dangers of Misidentifying your Best Members
The Dangers of Misidentifying your Best Members

Every Credit Union feels they understand their best members. But, in truth, your best members are often the most difficult to understand. As a result, brands are unable to connect with them in a way that feels tailored and authentic.

Read More →
Webinar: Find the Hidden Catalyst in Your Data for Relationship Growth
Webinar: Find the Hidden Catalyst in Your Data for Relationship Growth

In this free webinar, Mark Weber, CEO of Strum, and Casey Bacon, CEO of Statewide Federal Credit Union, will share how you can turn data analytics into actionable insights to automate and accelerate profitable relationship growth, team collaboration and overall performance.

Read More →
Sesloc.png
SESLOC Federal Credit Union signs on to Strum Platform™ as their Next-Gen Data Analytics Marketing Platform

Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™

Read More →
Strum Launches a New Financial Services Customer Data Analytics & Marketing Platform

Strum Agency is excited to announce the release of Strum Platform. Strum Platform solves the complex and elusive “Last Mile” of financial digital transformation with enhanced analytics that speed personalized marketing, onboarding journeys, and track daily performance and relationship profitability.

Read More →
The Need to Understand, Measure and Deploy Relationship Profitability
The Need to Understand, Measure and Deploy Relationship Profitability

A free white paper and road map to understanding and deploying relationship profitability

Read More →
Firefly: How Data-Driven Personas Made The Difference
Firefly: How Data-Driven Personas Made The Difference

Mining data analytics and segmentation insights beyond the MCIF. Refocusing around key strategic initiatives, data analytics & targeting.

Read More →
Blueshore CIO Fred Cook On Using Analytics To Shape Growth
Blueshore CIO Fred Cook On Using Analytics To Shape Growth

Hear from Fred Cook, CIO of Blueshore Financial, about how Strum turns data analytics into strategy.

Read More →
The Personalization of Data Builds Brand Loyalty and Profit
The Personalization of Data Builds Brand Loyalty and Profit

The 3 keys to ensuring a successful digital transformation.

Read More →
Webinar: Rethinking Future Branch Spending Post COVID-19
Webinar: Rethinking Future Branch Spending Post COVID-19

A one-hour webinar that uncovers the analytics insights into optimizing branch and market growth ahead.

Read More →
Why Your Data Transformation Could Fail, Before You Even Start
Why Your Data Transformation Could Fail, Before You Even Start

Knowing your customers lives, pain points and needs is vital to analytics success.

Read More →
Harnessing Next-Gen Data Analytics
Harnessing Next-Gen Data Analytics

A free white paper and road map to data analytics success and relationship growth.

Read More →
How to Tackle Credit Unions' Two Greatest Growth Challenges
How to Tackle Credit Unions' Two Greatest Growth Challenges

How can a refreshed brand turn around performance for your credit union?

Read More →
Key Trends and Critical Insights from Jeffry Pilcher
Key Trends and Critical Insights from Jeffry Pilcher

Advice, perspective and knowledge on a wide range of issues reshaping banking today.

Read More →
Enhancing Consumer Experiences and Driving New Revenues
Enhancing Consumer Experiences and Driving New Revenues

Day 2 at the Strum Executive Innovation Summit continued with a decidedly deep dive into technology and innovation.

Read More →
Lifestyle Segmentation & Personas
Lifestyle Segmentation & Personas

Do you know who your most “engaged”, profitable and fastest growing members are?

Read More →
In Search of Member Value
In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

Read More →
Best Practices for Onboarding
Best Practices for Onboarding

The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.

Read More →
Three Tactics to Best Utilize Data and Behavioral Analytics
Three Tactics to Best Utilize Data and Behavioral Analytics

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.

Read More →
The Art and Science of Brand Balance
The Art and Science of Brand Balance

Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.

Read More →
How to Create a Growth Map to Build Branch Expansion
How to Create a Growth Map to Build Branch Expansion

The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

Read More →

 

Back to Top
Home
schedule demo
contact us
Strum Agency
Strum, 1200 6th Avenue, Ste 900, Seattle, WA, 98101, United States206-340-6111

The Strum Platform™ is a trademark of Strum Agency Inc. | © 2022