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$1 billion, Chicago-based Great Lakes Credit Union, and $750 million, Saginaw-based Team One Federal CU, have joined Strum Platform.
Only 35% of companies have achieved their digital transformation objectives. Banks and credit unions specifically are further behind on their own transformation even with the push shift to digital spurned by COVID. Companies that succeeded in executing their digital transformation objectives had an increase of 21% EBIT. In this blog, we will discuss five factors that are essential for a successful digital transformation.
Many financial marketers are stuck using decades old, time-delayed manual processes that slow onboarding, engagement and cross-selling for weeks. It’s stifling retention, limiting profitability, and eating up valuable marketing and IT time. But Florida’s $2.3 billion Pen Air Federal Credit Union has leaned into cloud-based data analytics innovation to advance their member experience marketing program.
For over 35 years, the MCIF has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new relationships and reporting. But that historical legacy model is changing fast in the current digital transformation revolution.
$600 million Clackamas FCU, based in Milwaukie, Oregon, has become its latest client to implement cloud-based marketing analytics and business intelligence solution Strum Platform.
Every Credit Union feels they understand their best members. But, in truth, your best members are often the most difficult to understand. As a result, brands are unable to connect with them in a way that feels tailored and authentic.
In this free webinar, Mark Weber, CEO of Strum, and Casey Bacon, CEO of Statewide Federal Credit Union, will share how you can turn data analytics into actionable insights to automate and accelerate profitable relationship growth, team collaboration and overall performance.
Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™
Strum Agency is excited to announce the release of Strum Platform. Strum Platform solves the complex and elusive “Last Mile” of financial digital transformation with enhanced analytics that speed personalized marketing, onboarding journeys, and track daily performance and relationship profitability.
A free white paper and road map to understanding and deploying relationship profitability
Mining data analytics and segmentation insights beyond the MCIF. Refocusing around key strategic initiatives, data analytics & targeting.
Hear from Fred Cook, CIO of Blueshore Financial, about how Strum turns data analytics into strategy.
A one-hour webinar that uncovers the analytics insights into optimizing branch and market growth ahead.
Day 2 at the Strum Executive Innovation Summit continued with a decidedly deep dive into technology and innovation.
In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.
The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.
They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.
Data-driven marketing should be balanced by impactful branded creative, made possible by including qualitative insights whenever possible.
The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.