A Cloud Customer Data Platform
Turn data into better engagement
Strum Platform™ is a next generation Customer Data Platform built to help financial institution leaders collaborate daily around customer data, to speed decision making, increase consumer engagement and lift marketing performance.
With enhanced data visualized in PowerBI dashboards and fully integrated marketing automation, you can accelerate impacts by increasing profitable relationships, personalizing customers journeys and tracking marketing ROI.
Leaders can now measure daily ROI and “real” account conversions and sales with our open API’s, algorithms, behavioral models and dashboard reports.
Power BI Chapters
Core data is cleaned daily, enriched and visualized in a range of simple, but insightful PowerBI “Chapters,” allowing leaders to instantly share insights to increase results.
AI Insights
We deliver natural language “Strategic Insights” from customer and product data. AI tools to simplify SQL queries, build smarter targeting opportunities and create triggers that improve member experiences and deepen relationships.
Marketing Automation
We simplify and personalize user journeys, using API tools to automate omni-channel marketing. And critically, we track daily campaign ROI in fully automated dashboards.
financial leaders unlock keys to member insights and analytics success
Consumers want simpler, more personalized digital experiences, to make the right financial choices; at exactly the right time in their lives. Unlock the right data to improve customer journeys and relationship building.
Read how your organization’s growth goals, data strategies and culture – can align behind customer insights and analytics-driven strategies to improve performance results.