Cross-selling Tools
Accelerate and Deepen Relationships
Strum Platform enhances your data and leverages segmentation model insights to accelerate and deepen relationships and wallet share revenues, while improving and tracking engagement results and lowering costly churn.
Using automated marketing programs and intelligent next-best cross-selling and propensity to buy triggers, we instantly pinpoint opportunities to increase revenues and enhance customer journeys faster and simpler, with fewer IT team resources. Speed to implementation is vital to successful digital transformation.
Next Best
Cross-Sell
Deepen relationships with your existing customers using lifestyle segments to improve cross-selling results. You’ll gain instant analytics insights from our MatrixEdge™ automated marketing program. Combining intelligent trigger-based targeting, you can grow relationships with relevant and timely personalized content.
Predictive & Behavioral Triggers
Engage customers with exactly the right deposit and tailored loan solutions with predictive triggers and propensity models that help improve user experiences and increase bottom-line performance.
Marketing Automation
Smarter targeting and instant targeted list generation uncovers easy opportunities to improve customer engagement and personalization across multiple digital channels. Integrated ROI reports and visualized BI dashboards allow for conversion tracking.