Intelligent analytics insights and tools to build engagement and personalize experiences.

Strum Platform™ solves the data challenges of advanced analytics and automated marketing.

Strum Platform is the latest generation of cloud marketing technology solutions designed specifically to help financial leaders solve the complex “Last Mile” to deepen relationships, boost engagement and simplify user experiences.

Using enhanced big data, a suite of open API’s, PowerBI and AI insights, fully integrated with daily omni-channel marketing automation, the platform simplifies and improves personalization, profitability and performance.

It’s the next generation of intelligent and automated financial marketing to improve growth results and amplify performance and ROI.

To see the next generation of cloud-based analytics and marketing technology, click below.

Schedule Demo

From our blog

Featured

Two more Credit Unions Advance to a Next Generation Cloud-Based Financial Analytics Marketing Technology Platform

$1 billion, Chicago-based Great Lakes Credit Union, and $750 million, Saginaw-based Team One Federal CU, have joined Strum Platform.

5 Success Factors for Digital Transformation

Only 35% of companies have achieved their digital transformation objectives. Banks and credit unions specifically are further behind on their own transformation even with the push shift to digital spurned by COVID. Companies that succeeded in executing their digital transformation objectives had an increase of 21% EBIT. In this blog, we will discuss five factors that are essential for a successful digital transformation.

Why Florida’s Pen Air FCU tackled their legacy member marketing MCIF challenges, to advance to a leading-edge cloud-based data analytics marketing technology.

Many financial marketers are stuck using decades old, time-delayed manual processes that slow onboarding, engagement and cross-selling for weeks. It’s stifling retention, limiting profitability, and eating up valuable marketing and IT time. But Florida’s $2.3 billion Pen Air Federal Credit Union has leaned into cloud-based data analytics innovation to advance their member experience marketing program.

Time to move past legacy MCIF’s to advanced cloud-marketing analytics technology

For over 35 years, the MCIF has been the workhorse for countless credit union and bank marketers for consumer profiling, targeted marketing, product cross-selling, onboarding new relationships and reporting. But that historical legacy model is changing fast in the current digital transformation revolution.

Strum Platform™ launches Clackamas FCU on to their Next Gen Member Data Analytics Marketing Platform

$600 million Clackamas FCU, based in Milwaukie, Oregon, has become its latest client to implement cloud-based marketing analytics and business intelligence solution Strum Platform.

The Dangers of Misidentifying your Best Members

Every Credit Union feels they understand their best members. But, in truth, your best members are often the most difficult to understand. As a result, brands are unable to connect with them in a way that feels tailored and authentic.